About Me

Everything you will ever want to know about Chad Nicely and even more…

Pismo Beach, California

Hi there, guys. This is the third time I have updated my “about me page”.  I’m going to make sure this is the final time!  When you’re done reading this page, you will know everything that motivates me, inspires me, and moves me.

I was born in 1976 in Santa Maria, California.   I don’t claim Santa Maria as my home, I do however claim the nearby town of Pismo Beach and San Luis Obispo.  This is about 5 hours south from San Francisco, and about an hour north of Santa Barbara.

I make it home about twice a year; we take the kids to DisneyLand, Universal Studios, and of course the great Pismo Beach.

My School, Education & The Moment That Changed My Life Forever

I attended grade school while living in California.  I actually never attended my senior year of high school because I was bored with it.  I found myself finishing high school while earning college credits at the same time.    I had always wanted to get a decree from college but to this day I can’t even tell you what it is I wanted to do.  Your career paths change so much throughout your life.

I’ve often asked the question several times throughout my life…

Can one moment change your entire life?


Not to get personal with you but…

I’m going to share the moment that changed my life. Growing up I had a very abusive step father.  He was the most cold-hearted person I’ve ever met in my life.  He used to find pleasure in seeing us kids in pain.

One day while we were in my mothers workshop he was throwing one of his ti-raids. At that time he had a purple Pirex mixing bowl in his hands and he was getting ready to knock smack me with that bowl. At that very moment I asked him one question and his answer changed the direction of my life forever. I said “Why are you so mean to us kids, we’re good kids?”

His answer?

I hope you’re ready for this…

He said to me…

“My dad beat me, so now I’m beating you and someday you’ll beat your own kids…”

I can’t tell you what switched in my mind, but something clicked. I decided right then and there at that very moment that I was going to get into law-enforcement and put scumbags my step-dad in bracelets and I decided to be the best dad and spouse I could possibly be.

Then I remember getting smacked with that damn bowl.  Today, I’m happy to report I broke that chain.  That evil SOB can pound sand. His wishes failed to come true.  I turned out to be a pretty decent person.  I actually think I deserve the “father of the year award”

My Life after High School!

So because of that experience,  I decided I was going to pursue law-enforcement at 18 years old.  I  took all of my Administration of Justice classes and then eventually joined the police academy.  Guys, I was 18, and once you receive your post certification, you have 2 years to find a job.  There was no possible way for me to get hired by a department.

Police Academy
Pictured: Police Academy

So let me tell you, those tack officers and drill instructors had a hay day with me.  There really was no point in me being there.  However I made it half way through that crap.  I got called into the directors office only to be told, there is no possible way we can graduate you.  However, please come back and do it again when your old enough.

Two years later I did just that.  This time I graduated.  I could talk all day about what happened next, I could also tell you I did security for one of the biggest stars the world has every seen, but it’s all in the past.  Something I choose not to talk about, because that’s all people ask me about.

Moving from the Sun to the Snow

So out of the blue one day I get a call from my little brother who was currently living in Casper, Wyoming.  He tells me, my father n’ law is one of the big supervisors on the Sheriff’s Department over there and runs the county jail.  You could very easily transfer up and work in Wyoming.

Casper, Wyoming

Now guys, this had to have been about 1998.  Casper was a little secret at that time.  When I came up there to visit my brother and my father I remember paying $.79 for a gallon of gas, a $300,000 home in California was selling for about $100,00 in Casper.  There were deer, bunnies, and wildlife running around everywhere and there was no state tax.  It was awesome times.

So I made the move to Casper, Wyoming.  Now my law-enforcement career never continued in Wyoming.  There is one simple reason.  When I got there I rode around with the guys on the PD, and the Sheriffs department.  You guys need to try to do a traffic stop at 1:00 am in -30 degree weather.  Yup that was the end of it for me.

Instead I found myself working in the oilfield and that definitely paid a lot more than law-enforcement did.

My First Business Adventures…

I think what you’re going to conclude with this part of the post is that I am ADD.  I will forgive you for thinking so.  I’m starting to think maybe I am. I have done so much with my life.  However since I started working in the oilfield I became very business savvy.

Things got way out of control for me.  I started a web design company around 1999 called White Peaks, LLC.  We basically went out and convinced businesses why they needed a presence on the Internet.  A very tough sell back then in Wyoming.  This venture came to an end when my girlfriend at the time called it quits.

You know that song that Garth Brooks sings… “Sometimes I thank God for unanswered prayers,” Such a blessing looking back on things.

I have also owned a gift store in our local mall in Casper.  It was called “Gifts in Harmony”.  My business partner and I who happened to be my fiancée at the time (Don’t do that!) would head of to Las Vegas and attend the ASD Merchandise show, and attend shows all around the country.  We would seek to find the most unique, and expensive products we could find.  We were the first to introduce the misting fountains to Wyoming as well as a cool little product called the Water Symphony.

Now what the mall didn’t know was that I had about 10 websites that that were pumping out sales every single day.  We were using a eCommerce template called ECT templates.  I found a way to replicate the sites files, give it a new look and have the same database feed on all of our sites.  We were making gobs of money and back then our traffic source was all coming from the paid network called Overture.

Anyways to make a long story short we did so well in that mall they wanted to charge us three times out current rent payment, so we packed it up and went on to a new business adventure.

A Little Taste of Philly for this Boy!

So after my gift store closed I walked over to the other side of the mall and there was a Mexican restaurant that was going out of business.  So I walked up to the owner and gave him $22,000 cash and told him when you leave this place I own all your kitchen equipment.  You see when I was a teenager my first job was working at this little restaurant called “Lidos” in Santa Maria, California.  It was owned by Papa Lido and his wife Beth.  Man what awesome people in my life.  I absolutely loved that job.

What I remember about Papa Lido is when he was a young man about the same age as me, he worked for”Pat’s King of Steaks” in Philly.  Yes this is the original Philly!  So he started his own restaurant doing exactly what he was taught as a young boy.  Little did I know that years later I would do the same exact thing.  We opened a similar restaurant and called it “Philly’s Steak n’ Company.”  Now check out this menu.  Our main items were Authentic Philly’s, Giant Charbroiled burgers, Massive Funnel Cakes, Ribbon Fries, and Old Fashion malts and shakes.

This was our infamous “Louisiana Special” Philly Cheesesteak

Let me tell you guys something.  I can definitely grill up a good Philly.  We even used the famous “Amoroso” rolls imported from Philly.  I promise you it was the best you Philly you had ever tasted.  We had two restaurants at the time, one of them was that mall store.  In addition to that we fabricated a massive catering business and served Wyoming at all their events.  This was massive crowds, I’ll bet we had 90% of all the business.

As if two restaurants weren’t enough…

I just had one more hunger in my life that I had to satisfy.  Anybody that knows me knows I am addicted to Coffee.  I absolutely love the smell of it. I love the coffee shop ambiance and everything about it.  Cute little Barista’s, yup it all works.

I decided if I was going to be able to have my own little “Latte” every day then I was just going to have to open my own coffee shop.  I did just that.  The name of this coffee-house was “Moody Brews.”  Guys, I loved this place.  We gutted it all out and completely redid it.  Laid down all wood floors, painted the building a rustic brown and tan pallet of colors, and even hung beautiful chandlers to set the ambiance.  It was perfect!

One of the last pictures of “Moody Brews” our coffee house

We made fresh pastries, scones, chocolates.  We served fresh Gelato, something Casper had never seen before.  We had the biggest most elegant salad bar in town, and our coffee drinks were served in beer steins.  They were humongous.  Everything was perfect.

We even had concerts that were played on the stage, nights of karaoke, it was just an awesome little hang out.

However, Casper is a boom town and when the oil hits, this economy goes nuts.  We saw banks popping up everywhere, big chains, famous restaurants, it was crazy.  I experienced this in the prime of my restaurants.  Overnight all the oil companies moved in.  They were hiring kids out of high school for $19.00 to go work on the rigs.  Restaurants could not find employees.  Burger King started hiring burger flippers at $14.00 an hour, full benefits with a $1,000 sign on bonus.  It became too much to handle.  The employees we did have a the time they were all robbing us blind.  I couldn’t find managers, my business partner and I were having problems in our relationship as a result, and at this time we had a beautiful little girl named Katarina.

It all came to an end real quick. We sold it and shut it all down.  I couldn’t take the stress.  My partner who was my fiancée at the time called it quits.  That was the end of my business career as far as owning stores.

Hitting Rock Bottom….

I found myself hitting rock bottom in 2012.  I had gone through a horrible divorce with my wife of almost 10 years.  She was such an amazing wife yet an ex-wife from hell.  Sorry just being truthful with you.

That definitely knocked me on my butt. I actually moved back to Pismo Beach, Ca after that divorce. I wanted to wake up to the waves every day and just have a very clear mindset and Pismo Beach did just that for me.

I eventually landed back on my feet and came back with a vengeance. Once you have the determination, intention and mindset you can make anything happen. Well I was ready to go conquer the world and you saw me do just that!

Very shortly after I came back to Casper and won back my little girl. That was definitely “the fight of my life, but worth every blood, sweeat and tear.  I’m so glad I didn’t listen to everybody else during that time.

There advice to me was, “Don’t worry about it Chad, you’re little girl will come find you when she turns of age.”

My Beautiful Little Daughter Katarina

Katarina is my little angel.  She is such an awesome little girl.  She has a heart of gold and doesn’t have a hateful bone in her body.  She is just a big ball of attitude and I absolutely dig her.  She is totally into the nails, and clothes, but she’s not one to do her hair all fancy.  Today Katarina is 12 years old.  She is a ROCKSTAR!

We recently had her up on stage for one of our events and she just rocked the house.

Katarina is also following my footsteps by creating her own products and doing her own marketing.

I am so very proud of this amazing girl!

My Little Baby Girl Madalyn

Madalyn is my little fighter.  Never before in my life have I put up such a strong fight!  You know what though, this girl is worth it!

Madalyn and I are so very close today.  She has an amazing personality and a very positive attitude with everything she does.  I know she has big things in store for her and I can’t wait to see the amazing adult she becomes.

Madalyn hangs out with her daddy alot and it’s very common to find us at the nearest coffee house.  She actually gets a vanilla steamer, without coffee but she really doesn’t know any different.  She is my little “Latte Girl”.

I can’t imagine life without this little doll in my life.

My Love, My Best Friend and My Why….

Even though I have found myself at the very bottom, I always seem to pick myself back up.

Today I am not 22 years old anymore.  I’m actually 41.  I’ve been in this business a very long time.  Since 1998 to be exact.

This business has been very good to me, and then there are times it has beat me to a pulp.

Relationships have not always been a blessing either.  It’s hard to make a relationship work when you’re in this business. That’s why I feel so very grateful to find who I believe is my “soul mate” in life.  A girl that I am lucky enough to call my best friend.

My partner in life is named Jimena.  She is also a rock star in her own business.  She is what I refer to as the “LinkedIn Queen”

She’s also my little fire cracker.  Don’t ask me how I was able to pull off ending up with somebody that is 10 years younger than me and drop dead gorgeous but I did.

I feel very fortunate and grateful to have this amazing girl in my life.

We are actually exact opposites.  Our signs are completely opposite as well.  She is a Cancer and I am an Aquarius.  The signs have warned us to stay clear of each other and as a result we certainly have had our fair share of up’s and downs, however we are very stubborn people and refuse to take the easy way out. We’re both fighters.  We hang on!

You don’t get to many chances like this, and I’m lucky to have been given it.

Vegas Is My New Home…

Las Vegas, NV

Today I find myself spending a great deal of time in Las Vegas, NV.  This is where my significant other is from. This is also where the business is taking place.  I always found myself spending a great deal of time there speaking at various events, hosting events myself, and attending masterminds.  It is the city where everything happens. However, today I am able to also see it as home.

For the simple fact home is where the heart is…

I will fly back to Casper to see my girls on the weekends, no matter where I am at in the world, I won’t give up visitation with them.  I know that’s one of the most important things they have in their life…

But it’s not uncommon to find me on Vegas time either.

I’m not what you would expect…

Now you know more about me.  You know where I came from, how I was raised and the various paths that life has taken me on. All in all I say I have lived a pretty satisfying life and I’m only 41 years old at the time of this writing.

There are a couple of things that you need to know about me.   I’m not that typical geek that you guys might picture.  You know … the guy sitting behind the computer day and night, with a pocket protector, and taped glasses.  I am actually a guy that likes to go conquer the world first thing on the weekends. I love going out to breakfast. I also love the gym, well actually these days I can’t say I love it, but I love the feeling afterwords.

I take it serious to.  I watch the protein I eat.  I take protein shakes everyday.  I weigh myself every night.  It’s what I do to help me stay positive about myself.

Last but not least, there is one more thing I want you to know about me!

Pictured: My Faith In Jesus
My Faith In Above

Guys, this might surprise you, however my faith in the Good Lord above is a very big part of my life.  I try to start the day off each and every day with a prayer to the heavens.

I thank God for the “Gifts, Skills and Abilities” he has given me and I pray that they will touch the lives of the people I am in contact with each and every day.

You know one’s faith in God is not an easy thing to talk about.  People are so judgmental.  It has never been easy for me to talk about either.  Then I realized why am I ashamed?  I don’t want to be ashamed, I want to be proud of the relationship I have with the big man above.  So if you think lower of me for that.  Then I’m sorry.  Other marketers have told me your making a big mistake talking about this.  You know what guys, this is a story about me.  It’s who I am.

Ok guys, hope you feel like you know me better now.  I hope I answered everybody’s questions.  I now look forward to the opportunity to meet each and every one of you.  I didn’t even bother telling you about my marketing career because I feel like you already have a good idea what that’s about from reading my posts and pages.

I hope I’ve left the impression that I’m just like you.  I’m a spouse, father, marketer, worker, and business Owner.  Yes, I wear a lot of hats but my hope is that you will relate to me as you read my posts and pages.

I highly encourage you to get connected with me

Most importantly please interact with me, I love your comments and will always respond.  It doesn’t matter if you agree or disagree, just let me know.  In return I’ll check out your blog and return the favor.

Get Connected with ME!

Facebook:  http://www.facebook.com/chadnicely